BetaAlley
A Digital Marketplace that helps digital creators market and sell products online.
Stack:
Typescript/NextJS, PHP/Laravel, MySQL, Docker, Digital Ocean, Redis, Supervisor, Mailgun, Github Actions, Sentry
Cloud:
Digital Ocean Droplet, Digital Ocean spaces
Role:
Backend Developer
- OAuth2.0
- cart system
- Payment Integration (Paystack)
- Mailerlite Integration
- Mailchimp Integration
- queues and workers with supervisor
- In-App notification with WebSockets
- Email notification with Mailgun
Backend developer
I worked as the lead backend engineer to design the system architecture and develop the APIs
I designed and implemented the product’s USP (Unique Selling Point) on both the backend and frontend, specifically in the sales funnel. This feature allows creators to build and customize funnel pages to market and upsell their products online. I implemented a Google Sites–style interface with instant deployment, enabling users to share their funnels seamlessly with prospective customers.
I integrated Mailchimp and MailerLite to help creators manage customer lists. For each product, a corresponding list is created, and customer details from purchases or interactions via the sales funnel are automatically added, enabling seamless email marketing campaigns.
I provisioned the application server using DigitalOcean, set up containerized CI/CD pipelines with Docker and GitHub Actions, and optimized backend performance for reliability and scalability.